Coffee, cocoa flatter red wine

The Pairing: 2003 Crooked Vine Cabernet Sauvignon, $30, with Cocoa Coffee Braised Short Ribs.

by Jolene Thym
Contra Costa Times
18 October 2006

THIS BIG Livermore Valley red is deep enough to serve with a main course, full enough to be sipped with anything chocolate. But the real beauty of this small-batch boutique wine is most apparent when it is served alongside a rich braise that is layered with cabernet-friendly flavors. The slight bitterness of the coffee in the braise underscores the tannins, and the fruity earthiness of the cocoa draws out the berry flavors of the cabernet grapes. A saucy dish like this begs for a creamy, simple side dish such as risotto or potatoes.

COCOA COFFEE BRAISED SHORT RIBS

Serves 8

4 pounds boneless short ribs, trimmed

4 tablespoons unsweetened cocoa

1 onion, diced

2 carrots, diced

4 ribs celery, diced

6 cloves garlic, chopped fine

2 tablespoons fresh thyme

2 bay leaves

2 cups cabernet

2 cups strong coffee

Vegetable oil

Salt and black pepper

1. Season ribs with cocoa, salt and pepper. Heat a heavy, oven-proof saute pan or Dutch oven on high; add 1-2 tablespoons oil. Working in batches if necessary, brown ribs on all sides; remove from pan.

2. Add vegetables and garlic to the pan; saute over medium heat until vegetables begin to soften. Add thyme and bay leaves and continue to saute until garlic begins to brown. Stir in red wine and coffee.

3. Return ribs to the pan. Add enough water to almost cover the meat, but make sure the liquid does not cover the meat entirely. Cover the pan and braise in a 325-degree oven for 1 hour. Remove pan and check liquid level. Add water if needed.

4. Return pan to the oven for another hour. After 2 hours, begin checking the ribs to see if they are tender. The ribs are done when the meat is fork-tender. When the ribs are done, remove them to a separate dish and cover.

5. Pour juices into a gravy separator and allow to sit for several minutes. Return juices to a saucepan, leaving the bulk of the fat behind. Reduce the liquid until it begins to thicken into a sauce. Season sauce with salt and pepper, and serve with the ribs.

-- Courtesy Neil Marquis, Pleasanton Hotel

Per serving:

580 calories, 25 g protein, 7 g carbohydrates, 46 g fat, 105 mg cholesterol, 80 mg sodium, 2 g fiber. Calories from fat: 72 percent

For more information visit http://www.contracostatimes .com

Grounds for Change

photograph by ann labate

There’s a growing trend to help the world’s poor coffee growers earn a fair return for their beans

By John Lux

Gasoline is the most common international product you and I must make decisions about buying, but don’t ask the clerk at your local station if the workers who pumped the oil got a fair wage for their labor, or if the Earth was treated right when the oil was extracted.

But coffee, the second biggest commodity in international trade, has a face the consumer can really see. Most of the world’s coffee is grown by family farmers. And most of them can’t make a decent living because most of the profits from green coffee — the unroasted beans — go to wholesalers.

It doesn’t have to be that way, and the picture is slowly changing. Change is coming from movements such as Fair Trade Certification, an international program that ensures farmers are paid a fair price for their coffee, and from individual companies, such as Chicago’s Intelligentsia.

Geoff Watts, the head buyer for Intelligentsia, said that while Fair Trade has certainly helped many farmers, it doesn’t address quality issues and has limited scope in regard to environmental concerns. “It is basically a price support mechanism,” he said.

Watts makes regular trips to coffee-growing areas to find the best coffee and the best farming practices. “We buy 50 percent of our coffee from small farmers, who produce 500 or 600 pounds a year on small plots of land, also growing much of their own food. Most of them are in co-ops,” he said.

Watts said there’s nothing wrong with larger farms if they do things the right way. He cites the Finca Malacara operation in El Salvador’s Santa Ana area, one of the producers Intelligentsia buys from. The owner pays good wages and has built a health clinic and day-care center. “I pay one guy but the money supports a lot of people,” Watts said.

Watts believes Fair Trade Certification also has helped the quality of the coffee. “When buyers squeeze growers on price, they’re hurting themselves because quality suffers when growers are in debt and can’t pay people to do the job right.”

Coffee Economics

Most coffee is grown in the tropical areas of Africa, Asia and Latin America. While there are major commercial plantations, notably in Brazil, most of the world’s coffee is grown by family farmers scratching out a living on small plots of land in poor countries. The International Coffee Organization estimates that Colombia, for example, has 560,000 coffee growers and the industry accounts for 30 percent of total rural employment.

Because it takes about four years for a coffee tree to bear fruit, it isn’t easy for these small farmers to adjust their production to changing market prices. So when prices are high, farmers plant more trees, but by the time the trees bear fruit, supplies are rising and market prices fall. Because the current price might not even cover the cost of production, coffee farming families — both those who own their own land and those who labor for others — suffer. With no real social safety net, some of these farmers are in real danger of starving to death.

Fair Trade Coffee

Fair Trade Certification, begun in Europe 16 years ago and growing in importance in the United States, is a way for coffee drinkers to channel more dollars to coffee farmers, as well as to encourage sound environmental and social practices. Fair Trade coffee is bought from farmer cooperatives at $1.26 a pound ($1.41 for organic coffee), with individual farmers and cooperative social programs sharing the premium.

More than 85 percent of Fair Trade coffee sold in the U.S. is certified organic.

Fair Trade Certification proved a godsend to small farmers as coffee prices fell to an all-time low of 45 cents a pound in 2002. While prices have more than doubled since then, a bumper crop this year could send them down again.

TransFair USA is the third-party certifier of Fair Trade products in the United States, and the non-profit organization makes sure farmers and farm workers are paid a fair, above-market price and that sound socioeconomic criteria are met, using increased Fair Trade revenues.

TransFair, based in Oakland, Calif., says that in addition to providing price support, Fair Trade Certification ensures fair labor conditions for all workers on the farms; freedom of association for farmers and workers; lines of credit for cooperatives and environmental standards that restrict use of agrochemicals.

Higher Grounds Coffee

Small companies with a conscience, such as Higher Grounds Trading Co. of Leland, Mich., have found Fair Trade Certification a good way to go. Jody Treter, 30, and husband Chris, 31, founded the company in 2002, not so much to make money but to make the world a little better.

“We would shut our doors before selling anything but Fair Trade coffee,” Jody Treter said. “Our model is that of a non-profit. We pay living wages and we donate a lot of money” to the community, both their own in the Traverse Bay area and places where their coffee is grown.

The Higher Grounds operation is small — Jody Treter estimates it will gross less than $300,000 this year — and some months are profitable while some are not. While that may limit their donations, it doesn’t dampen their spirits.

“We are in an importing cooperative called Cooperative Coffees,” Jody Treter said. “The cooperative gives small roasters like us the opportunity to meet with small farmers.”

They buy coffee from Mut Vitz and Maya Vinic, two cooperatives in Chiapas, one of Mexico’s poorest states, and visit them each year. In addition, Higher Grounds is partnering with Catholic Relief Services in Nicaragua and also buys Fair Trade coffee from Sumatra, Ethiopia, Colombia and Peru.

While Higher Grounds sells 90 percent of its coffee in Michigan, much of it to churches, the company has its eye on the Chicago market, especially since the Fair Trade Futures conference will be held here in October. Higher Grounds’ main outlet in Chicago is the Wellington Cooperative in Lincoln Park.

Certification Red Tape

Intelligentsia’s Watts, while praising the goals of Fair Trade Certification, said the biggest problem with the program is the expense of certification and the time it takes to achieve it. And, he said, there are other ways to help the farmers.

Intelligentsia expects to contribute about $20,000 this year to a cooperative in Nicaragua that grows the Flor Azul coffee Intelligentsia sells. That is in addition to the money the co-op gets for the beans.

The cooperative is called Las Brumas (The Mists) and its 52 families benefit from a fund to build schools in the community.

But for the vast majority of Americans who don’t take the time to learn the policies of their favorite coffee roaster, Fair Trade Certification is useful shorthand for coffee that is good for workers and the Earth.

Mainstream Trade

Even Starbucks seems to be moving in that direction, although it will take a while to persuade its critics that the Godzilla of coffee shops isn’t just blowing PR smoke. Starbucks said it increased purchases of Fair Trade coffee in 2003 to 2.1 million pounds. Whole-bean Fair Trade coffee is sold in all American company-operated stores and the company says its purchasing guidelines give preference to farmers who score high in measurements of economic fairness, socially responsible working conditions, and progressive environmental practices.

Thinking Man’s Java

Michael James, co-owner of Rogers Park’s Heartland Café, has been a leader in healthful eating and progressive politics for 30 years, but he’s a fairly recent convert to the organic and Fair Trade movements.

Since he opened Heartland in 1976, he’s been buying coffee from family-owned Community Coffee of Baton Rouge, La. (“I became addicted,” he said.) “We’re moving in the direction of Fair Trade and organic coffee,” James said. “We sell Fair Trade coffee from Equal Exchange Coffee of Massachusetts both in the store and as a coffee of the day, but you’ve got to ask for it. It costs 25 cents a cup more, but people don’t mind paying it.”

He brews mainly Intelligentsia coffee both in Heartland and the companion No Exit Café, but choices are increasing. The store within the café carries Coalition Café, an organic Fair Trade coffee that benefits the Chicago Coalition for the Homeless.

“I avoided going organic over price, trying to keep the cost low for consumers,” James said. “I started changing a few years ago.” Health was one of the reasons. “In my 60s I started to have pains I didn’t want to have and shifted to a conscious diet. I find myself feeling very, very good.”

Originally published inn the September issue of Conscience Choice
http://www.consciouschoice.com/2005/cc1809/coffeemain1809.html

John Lux is a Chicago-based freelance writer who likes his morning coffee with a shot of social conscience.

Film gives coffee firms a roasting on sustainability

Beverage Technology & Markets

By Chris Mercer

10/16/2006- Buying practices of the world’s biggest coffee companies have come under renewed public scrutiny from a new film which explores the journey of coffee beans from plantation to cup. BeverageDaily.com took an early peek.

The film, called Black Gold, vividly depicts the poverty and uncertainty in the lives of Ethiopian coffee producers, and calls for more commitment to a sustainable coffee supply chain.

Dubbed by some as the next ‘Supersize Me’, Black Gold will launch in the UK at a time when ethical food and drink sales in the country have hit record highs, posing a challenge for producers and retailers.

Tadesse Meskala, head of the Ethiopian Oromia coffee co-operative, takes centre stage in the film as he is shown attempting to get a better price for his 74,000 producers. “Our hope is that one day the consumer will understand what he is drinking,” Meskala says.

In one scene, his farmers are amazed and others almost amused to discover just how much their coffee sells for in developed world coffeehouses and cafes. Producers on average get less than $0.3 for a $3 cup of coffee.

Coffee prices hit a 30-year low between 2001 and 2003, giving producers in developing countries a torrid time. Ethiopia depends on coffee for roughly 67 per cent of its export revenue.

Prices have begun to recover in the last year, leading to hopes that some kind of stability can be found in the supply chain. Proposals for a new International Coffee Agreement, intended to improve market stability, were discussed by the International Coffee Council last month.

The world’s four largest coffee firms, Nestlé, Kraft, Procter & Gamble and Sara Lee, declined an offer to participate in Black Gold. A spokesperson for Nestlé said the firm would prefer to see the film before commenting fully.

“These companies are part of the problem so they should be part of the solution,” Ethiopa’s ambassador to the UK, Berhanu Kebede, told BeverageDaily.com.

“The source is drying up. We need a collective approach, where governments, companies and co-operatives sit down and hammer out a price system to find a solution.”

More people than ever before in the UK appear to agree with his sentiments. “One in four adults believe it is down to manufacturers to be more ethical,” says a new ethical food market report from Mintel.

It adds that a similar number want the government and supermarkets to introduce stricter regulations.

Sales of Fairtrade food and drink have more than tripled in the UK since 2002, and should at least double again over the next five years, Mintel has found. Shoppers were set to spend more than £2bn on ethical foods this year, up 62 per cent from 2002.

Some big coffee firms have already attempted to tap into this trend. Nestlé launched a Fairtrade certified coffee brand called Partners’ Blend in the UK last autumn, to the guarded praise of most in the fair-trade movement.

Critics have since pointed out that less than one per cent of Nestlé’s coffee purchases come from certified Fairtrade sources.

Nestlé said in a report also last autumn it had begun a three-year project with Ethiopian coffee growers to help them improve incomes. “The programme is based on giving the farmer the tools to compete successfully in the open market, rather than paying the farmer a minimum price,” the firm said.

Black Gold portrayed signs of desperation among Ethiopia’s coffee farmers, however. Some have started growing Chat, a narcotic plant banned across the US and Europe.

“Chat fares better than coffee in terms of price – that is why we grow it – money is our incentive. We want to avoid death,” one farmer tells the camera.

Greater diversity and a global trade deal are currently the best hopes of turning farmers away from Chat, and all of its social baggage, and producing a sustainable coffee supply chain, according to ambassdor Kebede.

“This year for the first time coffee is not our number one export product,” he told BeverageDaily.com, adding that other products such as lentils, textiles and cut flowers offered workable, alternative income sources for coffee producers.

A global trade deal through the World Trade Organisation would still be essential for long-term change, he said however. “African countries have no means to find subsidies, but if they are given a fair price they can become an important partner in international trade.”

Originally published by Beverage Daily - Montpellier, France
http://www.beveragedaily.com/news/printNewsBis.asp?id=71303

Brazil May Produce 40 Million Bags of Coffee in Next Harvest

By Carlos Caminada
for Bloomberg Press

Oct. 6 (Bloomberg) -- Brazil, the world's biggest coffee grower, may produce as much as 40 million bags of the beans in the coming crop, almost matching the current harvest, helped by rainfall and investment in fertilizers, an industry leader said.

Rising coffee prices this year prompted farmers to spend more on additives to boost yields next year, Guilherme Braga, general director of Brazil's coffee exporters' council, said in an interview from Sao Paulo. Regular rainfall through March will further increase productivity, he said. Farmers will reap 41.6 million bags in the crop year ending this month, the Agriculture Ministry said Aug. 25.

Earnest coffee expose lacks clarity

By Robert Horton

October 6, 2006

Herald Movie Critic

Yet another thing to be depressed about: coffee. The longtime pick-me-up is just another cog in the dismal machinery of the global economy.

This buzzkill is offered in "Black Gold," an earnest new documentary that traces the unclean trail of who gets rich on the world's favorite legal addiction. The emphasis is on coffee from Ethiopia, the source of some of the finest coffee beans in the world.

British filmmaking brothers Marc and Nick Francis focus on a man named Tadesse Meskela, a sales representative who is trying to help the small coffee farmers in Ethiopia band together to get a fairer price for their product.

In order to follow that, "Black Gold" looks at who is profiting and how they are making their profit. The money isn't going to the Ethiopian coffee farmers, who look extremely surprised when they find out how much is being made at the other end.

The Francis brothers travel to a World Trade Organization meeting, to the floor of a New York commodities exchange, and to the very first Starbucks store in Seattle's Pike Place Market. Also in Seattle, they drop in on an annual competition to determine the world's best barista - something that might be fun, but seems rather trivial in these circumstances.

That's because by this time, the film has also shown how women sitting in a factory in Ethiopia are making about 50 cents a day laboriously hand-picking through coffee beans to weed out the bad ones. That's how gourmet coffee becomes gourmet.

Any casual java drinker will at least consider turning to "Fair Trade" coffee after seeing this movie. Fair Trade seeks to get a more equitable share of the profits into the hands of farmers and growers rather than the vast web of middlemen and the multinational corporations that generally keep the lion's share of the dough.

That seems like a valid cause, although it must be said that "Black Gold" does a less than completely coherent job of explaining the system. It would be nice to connect all the dots so that the uninitiated can see the whole picture. Understandably, with 2 billion cups of coffee consumed every day, that's a big picture.

Coffee, cigars, sex 'behind longevity'

From correspondents in Havana

NEWS.com.au

October 05, 2006 04:33am

Article from: Agence France-Presse

CUBA'S high number of centenarians said their longevity is a result of going easy on alcohol, but indulging in coffee, cigars and sex, according to a survey released today.

Cuba, with a population of 11.2 million, has about 3000 people who have lived more than a century. A study was carried out of 54 of the more than 100 centenarians who live in Santa Clara province, which has Cuba's highest average age, by Professor Nancy Nepomucemo.

The results were reported to the National Geriatrics and Social Work workshop, according to the newspaper Juventud Rebelde. Their lives are disciplined, the study found, yet not austere - none was alcoholic, and they expressed a love for coffee and cigars. They maintained a strong interest in their sex lives and other topics, the study said.

Most of the super-seniors were mentally alert, do manual labour in rural areas, and 60 per cent said their parents also were long-lived.

Ninety-five per cent ate a diet including fish, eggs, milk, white meat, vegetables, and manioc, which they cook with little salt and natural seasonings.

Coffee for the Guys

photography by christopher gilbert

10/4/2006

Written By: Chantelle

For Gilkatho Pty Ltd.
An Australian Coffee Co.

How do you take your morning coffee? A dash of milk? A cup of sugar? Maybe even a bit of Irish crème? I bet you’ve never taken it with legs before though… It comes from Chile, and it’s called café con piernas. It essentially means ‘coffee with legs’. Basically a café con piernas is a stand-up coffee bar staffed entirely by stunning, barely-dressed women. Amazingly, despite what you may be thinking, some of the best coffee in Chile can, in fact, be found with a side of legs. Whilst Paris may house the Moulin Rouge, and the US may claim home to the notorious Hooters, the sexy café con piernas appear to be of a purely Chilean phenomenon. However, these sexy Chilean coffee shops possess some surprisingly different characteristics to their foreign counterparts which are scattered across the globe. For example, rule number one for these cafés is no nights, no weekends. Business in these coffee shops is run strictly from 9a.m. until 9p.m. every weekday, only. According to locals the busiest hours are generally in the morning. No real shock factor there, as many customers come in to drink their first coffee of the day…or five…or six… Even more differentiating and stunning is that there is no alcohol. These really are just normal coffee shops, in which every person who serves you just so happens to be absolutely gorgeous and very scantily-clad. Additionally, there’s no cover, no doorman and cheap coffee. Who would have thought that there would be anywhere in the world you could see such a view without burning a lovely deep hole in your change pocket. Likewise, the drinks would cost multiple times more than the affordable 700-900 peso coffees (US $1.50) found in these cafés. So, if you’re looking for a sexy coffee at a cheap price, or if you’re just looking for your husband who left for his morning coffee days ago, Santiago is the place to go!

Colombian coffee growers hurt by chemical spray

Crops sprayed with chemicals meant to destroy cocaine are disrupting coffee farmers.

Chey Scott

---

Many WSU students start out their day with a visit to the coffee stand before class. However, these students may not be thinking about where the coffee they enjoy as a morning wake up comes from.

“We want to focus our presentation in the Northwest, because coffee is such a huge part of the culture,” said Beth Poteet, Northwest regional organizer for Witness for Peace. The group hosted a presentation made through a translator by Freddy Urbano, a Colombian campesino, or farm, leader and coffee grower.

On Thursday evening, a roomful of WSU students in CUE Room 419 listened to Urbano share his own story about the difficulties of growing coffee in Colombia because of crop fumigation by the U.S. government. Fumigation is meant to destroy coca plants – the raw material used in cocaine.

However, the U.S.-funded Plan Colombia program is targeting the smaller scale farms rather than the large areas of coca plants grown by Colombian drug traffickers, Urbano said.

Plan Colombia has provided more than $4.2 million in aid to fight the “War on Drugs,” Urbano said. The fumigations were damaging to 57 families in the area of Cauca, Colombia, in 2005. These families’ coca growing operations are minuscule in comparison to the drug traffickers’.

Urbano said less than

18 percent of the U.S. aid goes to displaced families or to alternative development programs like Cosurca, a small-scale coffee farmer’s organization.

Fumigation is a process of spraying crops with powerful poisonous substance similar to weed killer, Urbano said. Not only does the aerial fumigation kill illegal coca plants, it kills other vegetation such as family crops that are often the only source of food. Often, the major coca plant growers do not receive fumigation, Urbano said.

He said 90 percent of the farms fumigated were not even growing coca plants. These farmers are part of Urbano’s organization, Cosurca.

The average campesino does not produce large amounts of coca plants, unlike illegal drug traffickers, Urbano said. The average harvest for a farming family in Colombia occurs every three months. Usually, about 30 bags of coca weighing 25 pounds each will bring in less than $20 per bag. This comes to around $2,300 a year, which is just enough to sustain a family.

Even though the U.S. has provided money to Colombia to help eradicate the growing of coca plants, there still is no solution to the problem, Urbano said. Poverty and crime continue to increase.

The families growing small amounts of coca are aware they contribute to illegal drug use and trafficking, but often lack an alternative, he said.

Corsuca is a cooperative organization of peasant, indigenous and Afro-Colombian groups in Cauca, Urbano said.

The group’s main goal is to continue eradicating coca plants many farmers depend on for a small source of income. In doing this, the group helps farmers come up with positive alternatives, such as the growing of fair-trade coffee. Urbano said coffee crops provide a stabler economy.

In the seven years leading up to June 2006, about 520,000 coca plants were eradicated and replaced by coffee, he said.

“When legal work is available, people are very willing to stop growing coca,” Urbano said through a translator. “People want to have a dignified life without coca.”

Urbano made the presentation with the help of translator Kath Nygard, who works with Witness for Peace in Bogota, Colombia. This organization supports peace, justice and sustainable economies by promoting change in governmental policies in Latin America.

Corsuca supports a change in the system that makes farmers not just producers of raw materials, but gets them involved in the agricultural-industrial process that includes processing, sales and exporting. So far, Corsuca has increased farmers’ profits by about 45 percent, Urbano said. This money is equally distributed among the Corsuca farmers.

Corsuca also supports fair trade, and all of its members’ coffee production is sold as fair-trade coffee.

Urbano said he hopes to convince as many people as possible to learn about the situation so they can fight policy that has been destructive in Colombia and Latin America.

People can support Corsuca by voting to end U.S. involvement through military aid and to stop fumigation in Latin America, Urbano said.

Originally published in the Daily Evergreen on October 1st, 2006. The Daily Evergreen is a WSU publication

When art and architecture merge

photography: javacity by birdw0rks

photography by C. Drewing

International Coffee Organization to Review Recommendations for a Sustainable Coffee Sector

Press Release - Oxfam GB

Monday, September 25, 2006 - 09:38 PM

---

London - The International Coffee Organization (ICO) must heed the recommendations on sustainability put forward by Cameroon, Honduras, and the United States, and make the interests of 25 million small-scale family coffee farmers across the world an integral part of its work when it meets in London starting today, says international development organization Oxfam.

The ICO is in the midst of renewing its operating charter, the International Coffee Agreement (ICA). Oxfam and other groups representing small-scale family coffee farmers say that the renewed charter will be vital in helping to level the playing field for millions of poor farming families around the world, whose livelihoods are being destroyed because they can't compete in the global market due to unequal terms.

As its September meetings begin today, the ICO will have an opportunity to consider recommendations from coffee-producing and consuming countries that emphasize the need to create a more sustainable coffee sector.

"A more sustainable coffee supply chain benefits everyone in it, from the largest roasters to the 25 million small-scale coffee farmers and farm workers struggling every day to make a living," said Seth Petchers, the coffee lead for Oxfam's Make Trade Fair campaign. "The ICO is hearing this message from member countries; now it's time for action."

The ICO is the only dedicated forum for discussing coffee-related matters at the international level, bringing together coffee-producing and consuming countries around one table. It could be the focal point for international co-operation to bring about a truly sustainable coffee economy.

World coffee prices plummeted in 1999, devastating coffee farming communities around the world. Despite recent improvements, the price continues to fluctuate, and the crisis for coffee farmers persists. To make matters worse, they don't have enough access to credit and information to plan and market their crops.

A paper released this year by Oxfam International and 12 allies, called Grounds for Change: Creating a Voice for Small Coffee Farmers and Farmworkers with the Next International Coffee Agreement, recommends that the ICO:

creates forums within the organization dedicated to making coffee production more sustainable; ensures fair representation of small-scale farmers and farm workers alongside the coffee companies; creates systems so that all parties, including farmers, have access to relevant coffee-sector information; and facilitates co-ordinated, well-resourced responses to the crucial issues facing small-scale farmers including: technical assistance, risk management, and access to credit.

Roasters say no plans to match Starbucks coffee price hike

illustration by fred wickham
more of fred wickham can be seen at http://www.bullseyerooster.com

By Susan Buchanan
Of Dow Jones Newswires

NEW YORK (MarketWatch) -- Major U.S. coffee roasters say they have no immediate intention of matching a hike in prices planned by Starbucks Corp. (SBUX) for Oct. 3. "P&G currently is not planning to increase list prices for any coffees within our portfolio," said Lars Atorf, spokesman for Procter & Gamble (PG), maker of Folgers and Millstone brands. "This might have to do with the fact that the cost structure of P&G's product portfolio is certainly very different from Starbucks'."

Starbucks will raise prices 5 cents per cup and 50 cents per 16-ounce bag in early October, citing rising fuel, health-care, labor and raw-ingredient prices. Larry Baumann, spokesman for Kraft Foods, maker of Maxwell House and Yuban, said "for competitive reasons we don't speculate on future actions." Roasters have been watching arabica prices, which sped to 3-month highs on the New York Board of Trade in August and then backed down.

Coffee companies are also tracking robusta prices--which account for 30% to 70% of beans used in top, commercially-sold arabica blends in the U.S. London robusta futures rallied to almost 8-year highs in early September but have since eased. P&G and Kraft use robusta beans, while Starbucks says it purchases only arabicas. Starbucks last raised prices on its drinks in 2004 and last hiked whole-bean coffee prices 9 years ago.

Appealing to the visual senses

Hivos is a non-profit organization, rooted in The Netherlands dedicated to a free, fair and sustainable world

114M lawsuit over coffee coupon

photo © Michael Lane for openphoto.net

Starbucks clearly never heard the term 'viral email'

It perhaps wasn't the smartest offer in Starbucks long corporate history. When the company sent an email round to its employees with a coupon for a free 'grande' iced drink, suggesting that they forward it to 'friends and family', it probably shouldn't have been hard to work out that it might end up getting forwarded to rather a large number of people.

But when they noticed how many people were showing up claiming their free drinks, they quickly pulled the offer, a month before it was originally due to expire.

And now an attorney in New York is suing them for $114million, on the grounds of 'betrayal' and 'fraud'.

Peter Sullivan has launched a class-action suit against the company on behalf of all the people denied a free drink. However, currently the only plaintiff actually involved is a paralegal named Kelly Coakley.

Mr Sullivan hopes that some other people will join his lawsuit in the fullness of time.

He said: 'In New York, this is of great significance to many people day-to-day. There were lines of people outside Starbucks. There are a lot of upset people.'

The case is already being compared by some to the lawsuit in which McDonalds were sued over their coffee being too hot. The difference here being that nobody was caused third degree burns.

This article originally appeared in metro.co.uk on 12 September 2006

http://www.metro.co.uk/weird/article.html?in_article_id=19596&in_page_id=2